By David Stephens / Co-Opinion Editor

With textbook prices on the rise, there is not much anticipation on the campuses for the release of the new iPad and iPhone 5s, expected for Tuesday, September 10. Jaelin Santos, 18, a music major, said Apple is “overhyped” and “Apple has a lot of smart people doing the marketing,” which is what leads to their success. Melvin Cobb, a professor in computer sciences, said, “The fact that Apple has managed to replicate the basic Macintosh operating system from one device to the next is a huge factor that contributes to their success.”

Long Beach Unified School District began using iPads in the classrooms to help algebra students at Washington and Hudson schools in 2010. In September 2012, with the opening of Nelson Academy in Signal Hill, the first wireless iPad technology system for a Long Beach school was created. Cobb said the technology in smartphones and tablets has “given the ability to make learning mobile and take it beyond the four walls of a classroom, and they have expanded the access we have to information.” Apple devices such as iPads and iPhones range from $300 to $850.

Dorian Rodriguez, 20, an undecided major, said he is “too broke” to buy the new iPhone and when talking about if he would buy a new smartphone if money became available sometime over the year, he explained that he would “use the money wisely” and not on a phone. A survey was conducted with 32 participants at the LAC. 47 percent own an iPhone. Galaxy phones came in second with 16 percent while the remaining users varied across other platforms. Also, 31 percent of students surveyed use a tablet in their daily lives.

When participants were asked their average cost of textbooks per year, 47 percent said they spend roughly $550 a year and 19 percent said they spend more than $1,000 a year. The remaining 34 percent were evenly dispersed among the groups who pay less than $500 or between $600 and $1,000 a year. With the yearly cost of books being the same, if not more than a tablet, smartphone or laptop, college students said they need to prioritize now more than ever. With the Apple stock dropping more than $200 a share in the last year, it is apparent the iBubble is being popped.